Make ads that don't look like ads

People never gave, give or will give a shit about advertising.

There is a really easy trick to be more effective: make ads that don't look like ads (at first glance).

Simplistic? yes. But this is a squirrels blog so dont expect rocket science. 

Below are a few from a very inspirational advertising agency called Kesselskramer who have a great book that smashes all advertising conventions Advertising for people who dont like advertising