Wednesday, July 3, 2013

Start blaming yourself!

Getting a no from a client is like getting a slap in the face.




So many times we complain that the client is stupid; they dont understand creatives, they just dont get our strategy.

We havent sold the  idea, it's our fault.

Either the idea sucked or we failed to deliver it well.

It's like getting a girls number.

If she rejects you, you've made a tactical error. 

Go back and rework; its a lesson

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