How to judge ad work

Heres a simple little scale that can help us judge our work

1. Work that goes beyond its functional intention and moves us in deep and mysterious ways we call great work.
2. Work that is conceived and executed with elegance and rigor we call good work
3. Work that meets its intended need honestly and without pretense we call simply work
4. Everything else, the sad and shoddy stuff of daily life can come under the heading of bad wor

Source: Art is work