Monday, October 14, 2013

Art is work

Advertising is art.


One of the worst things I hear is when dull minded managers tell creatives that advertising is not art. 

It's "part business, part creative: if you want to do art, go to art school."

It's a sad way to stop creatives from interfering with the agencies short term business interests.

Advertising should be nothing but art. 

Otherwise you end up with fuck all mediocrity littering the walls of our beautiful world. Which is where we are now. 



At the end of it all, advertising needs to evoke an emotions and move someone to THINK.

It reflects a way of human emotion at a particular time and place in history.

So anyone who says that advertising is not an a art should be sitting in an accounting firm.

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