Squirrel on Advertising: Can "yes" be the new "no"?

Or am I just talking nuts?

Above you’ll see that “yes” is liberating, whereas “no” is insanity.

I’ve noticed that the advertising stereotype is the angry rebellious guy who says "no!" to everything. 

Sometime back I came across a short interview with a funny sounding Danish architect called Bjarke Ingels that he made me think about this attitude.

He has to deal with communities, shareholders, workers, and whole bunch of people when designing buildings for people. Check it out:

So he deals with a whole lot more clients than advertisers.

His theory is that “Yes is More,” and that the best way to make good and functional architecture is to say "yes." "Yes" to all stakeholders involved to balance and accomodate their needs:

“we are more interested in the idea of evolution. You dont need to say no to everyone. Quite often if you start saying yes to everyone you come up with more interesting ideas… thus you turn listening, accommodation and pleasing into a radical agenda.”

Its a simple approach: the more you say yes, the more doors you open.

During my short time in advertising, I've always seen client and agencies closing doors on each other, and if either said yes, they’d be considered a pushover.

Here is how saying "no" can actually works against us:

It keeps us one track mind.
It makes us less creative because it gives us less problems to solve.
And it turns clients relations into hell.

Good ads are a result of collaboration.

So whats the point? --- Rather than  saying no all the time, it might be smarter to challenge ourselves by trying to meet more demands.

“Turn listening, accommodation and pleasing into a radical agenda.”