No Mr Cage, time is not on your side!
Scurrying around the consumer world, I come across a lot of very bad advertising.
I'd say 95% of advertising is just litter on walls, TV's and digital screens.
Though I love to post good advertising, I think it's also important to post bad advertising.
So I'm starting a series called "Sadvertising" and todays series will be "bad use of celebrity"
The Nicholas Cage/Mont Blanc is definitely one. Time is NOT on Nicholas Cages side, and anyone who used to watch his movies from a young age will realize that he has not aged very well. Plus celebrities are meant to be role models. So who the hell wants to be Nicholas Cage?
Besides copying a Rolling Stones song, they say "experience is a value that grows with time, just like Nicholas Cage."
BLEH.
Here's another:
I have no idea what is going on here. In a way it makes me laugh. In another way it's just sad.
An elegant, feminine classic brand, Chanel No.5, destroyed in one campaign. I know Brad is a good looker, but he is hardly the embodiment of femininity (unless he's smashing peoples faces in fight club).
And the tagline "inevitable"... and what is he saying in the TVC? sounds like the copy writer just threw a bunch of fancy words in a washing machine and out came the script!
And for my last bad use of celebrity advertising:
He's probably the most expensive celebrity in the world.
It's unbelievable that he's ever had a spec of dandruff.
If he did, he'd probably have 20 hair specialists under his bed to fix it.
Ok enough sadness., I will end with a good piece of advertising by Head & Shoulders, which is the answer to Clear's Ronaldo campaign.
The hair just says it all:
Scurrying around the consumer world, I come across a lot of very bad advertising.
I'd say 95% of advertising is just litter on walls, TV's and digital screens.
Though I love to post good advertising, I think it's also important to post bad advertising.
So I'm starting a series called "Sadvertising" and todays series will be "bad use of celebrity"
The Nicholas Cage/Mont Blanc is definitely one. Time is NOT on Nicholas Cages side, and anyone who used to watch his movies from a young age will realize that he has not aged very well. Plus celebrities are meant to be role models. So who the hell wants to be Nicholas Cage?
Besides copying a Rolling Stones song, they say "experience is a value that grows with time, just like Nicholas Cage."
BLEH.
Here's another:
I have no idea what is going on here. In a way it makes me laugh. In another way it's just sad.
An elegant, feminine classic brand, Chanel No.5, destroyed in one campaign. I know Brad is a good looker, but he is hardly the embodiment of femininity (unless he's smashing peoples faces in fight club).
And the tagline "inevitable"... and what is he saying in the TVC? sounds like the copy writer just threw a bunch of fancy words in a washing machine and out came the script!
And for my last bad use of celebrity advertising:
He's probably the most expensive celebrity in the world.
It's unbelievable that he's ever had a spec of dandruff.
If he did, he'd probably have 20 hair specialists under his bed to fix it.
Ok enough sadness., I will end with a good piece of advertising by Head & Shoulders, which is the answer to Clear's Ronaldo campaign.
The hair just says it all:
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